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How to get a Starbucks (or a Trader Joe’s) in your Community

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On January 16, 2021

In Uncategorized, Urban Design

The urban planning questions we should be asking about these businesses.

I have been involved in many downtown community plans professionally and have been active in my own neighborhood on economic development concerns and the question that I hear asked most often is along the lines of

Why can’t we get a Starbucks (or Trader Joe’s) in our community?

And the answer I generally give is along the lines of “why do you want a chain business that typically collects money from the community and spends it elsewhere?”

This isn’t typically a satisfactory answer, so let me extrapolate a bit. See, Starbucks and Trader Joe’s are seen as status signifiers – meaning that a neighborhood that has these stores is seen as having “made it” in whatever that means. Indeed, a Harvard Business School study has quantified the effect of having Starbucks on the community as increasing home prices by 0.5% in a year.

So, if you are a homeowner, why wouldn’t you want such a store?

Urban Design

There is, of course, nothing inherently wrong with having a major corporate chain in your community. In fact, most communities have them. The key is over-reliance on chains at the expense of small business. And the other key, in terms of urban planning is the urban design of these stores.

When evaluating a chain through an urban planning lens, a better way to look at the development is by urban design – that is, the architecture of the building, its site design and the context of the larger community. Thus, a Starbucks with a drive thru or a Trader Joe’s with 300 parking spaces is going to have a much larger impact in the context of a pre-war urban neighborhood in terms of its design and traffic impacts.

Take, for example, a recent proposal for a Starbucks in the 41st Ward on Harlem Avenue.

Rendering of Starbucks. Source: Nadig Newspapers

Does this look like the kind of thing anyone wants to see in an urban neighborhood? In fact, community members that evaluated the proposal said this:

Committee member Tony Chiavola expressed traffic concerns about the proposal, adding that a nearby Starbucks at Harlem and Northwest Highway creates traffic congestion at that intersection.

“What the heck do we need anther coffee shop in the neighborhood,” member John Kwasinski said. “I don’t see any reason it needs to be” rezoned for commercial use.

I wonder if Mr. Kwasinski would say the same thing if the Starbucks rendering looked something like Weston’s Coffee and Tap Co. in Jefferson Park.

Weston’s Coffee. Source: Trip Advisor

In fact, I was quoted in the news a few years ago raving about how Weston’s Coffee would be “great for our community” precisely because of its reuse of an existing building and location across from the Jefferson Park Transit Center.

It turns out the people, even those not familiar with urban planning, instinctually get urban design and it’s impacts on their lives. Which is why you see complaints about auto-oriented development in residential areas. And why urban design that is inherently walkable tends to attract far less negative attention.

Perhaps the best question to ask about these types of developments is “what is the urban design context within which these businesses will be built?”

Complete Streets?

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On October 26, 2015

In Complete Streets

Complete Streets is a great thing – a real sea change in designing our streets for people rather than cars. But, unfortunately, sometimes we still get the engineering mindset when it comes to deploying complete streets policy:

In West Allis, a working-class Milwaukee suburb, the state proposed adding bike lanes to a six-lane highway that is one of the biggest commercial corridors in town. Many of the stores, fast-food restaurants and hotels either run right up to the street or rely on a single row of parking there. To accommodate the new bike lanes, the state would have had to widen the road by 10 feet. Some designs called for even more land to be taken. The city estimated the expansions would require the conversion of $10 million to $30 million of real estate into the highway right of way. “When we saw this, we were horrified,” says Peter Daniels, the city’s principal design engineer.

A couple of thoughts on this. There is no way that a six-lane stroad is hospitable to anyone other than cars. Putting a bike lane on this road is a dereliction of public safety. That said, if you’re going to put bike lanes on a six-lane highway, why don’t you put it on a road diet? Take a lane out on each side, or narrow the widths of the existing lanes, create a boulevard and slow traffic down through smart design. Design the road from the perspective of a person trying to cross the street on foot.

Planning for People: A Step Back in History

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On March 9, 2015

In Cities, The Suburban Experiment, Urban Design

I would like to follow-up on my Planning for People in Jefferson Park post and expand a bit on what it means to “plan for people”.

For at least the past 60 years, the architecture, planning and engineering professions have fundamentally changed the way they designed cities. Cities, a creation of the human race for over 8,000 years have grown organically – they tended to pop up in places of favorable geography, say a deep harbor, up river at a narrow crossing point, at the nexus of trade routes. Cities expanded organically, one or a few buildings at a time. Streets were footpaths and market lanes. As we’ve moved through the millenia, cities have spread based on transportation technology. Whereas, before 1850 and the advent of the omnibus streetcar, cities were of a walkable size, the technology of the streetcar powered by horse, later by electricity and then the automobile has enabled cities to expand far beyond their initial settlements.

ancient cities photo

The way cities were designed before cars. Florence, Italy. Source: Imulej @Pixabay.

 

Chandler, Arizona. Source: By Chris J [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

 

 

 

 

 

 

 

 

 

 

 

 

Why the brief history lesson?

My point is to emphasize that cities were built for people up to and until the time that the automobile became a mass-produced commodity that the middle class could afford. In America, this was shortly after World War II. Something radical happened around that time. To make up for severe housing shortages caused by decades of depression followed by war, we found a way to mass produce housing and to tailor it towards the convenience of the car. These design decisions became codified into our zoning codes, our engineering standards and our architecture practices to produce an endless arrangement of Chandler, Arizonas.

An Ending and a New Beginning

We have reached a point where that phase of city building is over. As Chuck Marohn at Strong Towns and others have documented (myself here), the Suburban Growth Ponzi Scheme has come to an end. And it has come to an end here in Jefferson Park as the first cycle of the suburban development pattern, consisting of structures built-in the 1940s – 1960s has largely passed its useful life. You see this crumbling along Milwaukee Avenue in Gladstone Park in particular. The five lane stroad serving only 20,000 cars per day, empty businesses and listless place. It is an area lacking in pedestrian and transit-oriented design, in placemaking.

A new beginning for planning for people in Jefferson Park means returning to the tools of city planning for designing places for people. It means taking advantage of the design features that will bring people to places. These design features include things like medium to high residential densities, mix of land uses, safe street crossings, 2-4 travel lanes, transit, street-oriented buildings and comfortable outdoor spaces. In the next series of posts, I intend to highlight how Jefferson Park can plan for people utilizing these design strategies.

A reboot is needed. One in which we get back to the ancient art of building places…for people.

 

Planning for People in Jefferson Park

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On February 10, 2015

In Complete Streets

 

Recently there has been a surge of planning work being done in my neighborhood, the once sleepy corner of the northwest side of Chicago known as Jefferson Park. Several development proposals have been percolating through the planning process and a few have been refined enough to make it to the community meeting level where opposition to increased density is a given (interesting coming from a neighborhood with a population density exceeding 12,000 people per square mile). When it comes to roads – many people seem to like them the way they are.

And this is the problem, because Milwaukee Avenue, the main north-south commercial artery through the neighborhood, as it exists fails the community (as I have previously pointed out).

The problem is, even in urban communities, the discussion of cars (and parking them) takes all the air out of the room. It is a straw man, designed to distract from the real issue at hand – if you plan cities for cars and traffic you will get cars and traffic. If you plan for people and places, you will get people and places.

Hence the Milwaukee Avenue road diet. This project was killed dead because it was so vociferously opposed by people in Gladstone Park. They argued the road diet would cause congestion, that it would eliminate parking and that it would negatively impact quality of life and economic development. This despite evidence to the contrary. The reality is that road diets are an excellent way to support economic development. With the safety benefits that come with it.

Milwaukee Avenue north of Foster Avenue struggles for a couple of reasons. One of those reasons is because of cars. They simply drive too fast for people to notice what business activity is there. Another reason is a lack of sense of place. Because Milwaukee Avenue doesn’t feel like a pleasant environment, people don’t want to be there. Have a look for yourself.

Conversely, this is a street that I think many people would like to be on.
View Larger Map


View Larger Map

Notice the difference? Lincoln Avenue is planned for people, not cars. And its businesses are thriving. But there is something else – and it is in the details. Look at the narrowness of Lincoln Avenue, the sidewalks, the trees, the setbacks of the buildings. It feels like an outdoor room. It feels scaled to people, not cars. And so there is a plaza on the left side and a sidewalk cafe on the right. This street has a sense of place that make people want to linger. And if they linger long enough they spend money…

Whereas, Milwaukee Avenue looks like a giant runway. It is not scaled to people but rather to cars. It does not have a sense of place in that people would want to spend time there. The vacant storefronts support that theory. In short, it is a weak, unproductive place.

If we want to build a strong Jefferson Park we need to look at planning for people and not cars.

Bikes vs. Cars

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On May 22, 2014

In Bicycle, Complete Streets

We know who wins the battle – physically and generally as a matter of policy throughout the U.S.

I hesitate wading into this as it is not normally my area of expertise. Caveat: my professional focus is public transportation. And yet, I feel the need to weigh in because there has been some very good writing done recently on bike laws and infrastructure and I have my own recent personal and professional experience to bear.

I’ll start off by saying that I am an occasional bike rider who commutes mostly to work, to pick up the kids from school and other local trips. I also live in Chicago – a city known for its traffic as well as its aggressive expansion of bike infrastructure recently.

My neighborhood, Jefferson Park, has been in the middle of a fairly dramatic fight over a complete streets proposal for Milwaukee Avenue, one of the major road arteries through Chicago’s northwest side. Ostensibly, the proposal follows the City of Chicago’s Complete Streets guidelines which state clearly that:

The safety and convenience of all users of the transportation system including pedestrians, bicyclists, transit users, freight, and motor vehicle drivers shall be accommodated and balanced in all types of transportation and development projects and through all phases of a project so that even the most vulnerable – children, elderly, and persons with disabilities – can travel safely within the public right-of-way.

To adhere to this policy a pedestrian-first modal hierarchy of road users has been developed in which “all transportation projects and programs, from scoping to maintenance, will favor pedestrians first, then transit riders, cyclists, and automobiles.”

So why am I focused on the bottom two modes in the hierarchy? Because this is where much of the fighting over street use takes place.

In Jefferson Park, the complete streets proposal is to reallocate space on a 5-lane arterial road which sees annual average daily traffic counts between 15,000 and 19,000 vehicles. One potential idea is to reallocate space from this:

milwaukee-avenue

 

 

to this:

milwaukee-avenue-road-diet

 

Of course, the road diet cross-section does not show blocks where parallel parking will still be allowed nor does it show the potential for street bump-outs, pedestrian refuge islands, transit lanes, and other features of complete streets, all of which are being examined.

So you might imagine the public anger that has erupted from seeing such a proposal. Because traffic actually moves well (really!) in this corridor, people don’t want to change its existing conditions – which also include gross violations (due to engineering design) of the speed limit, typically in excess of 1.5 times the posted 30 MPH limit or the fact that there have been 1,000 vehicle crashes in this mile long corridor over the past 5 (five!) years alone. Clearly the road is working well. So the road diet brings the accusation that the City will “take” space for cars and “give” it to bicycles (which have an existing painted 5-foot lane). This is what is truly unacceptable to many people (drivers) because roads are for cars, right?

Which brings me back to the fight over street space and bicycle use of that space. Vox.com recently wrote about why cyclists should legally be allowed to roll through stop signs and red lights (which is illegal in Illinois as in many other states but also which is commonly ignored by both police and bicyclists). I won’t get into the physics about why bicyclists do this only to note that it pisses car drivers off to no end who want to see enforcement of the law (like speed enforcement, right). But, as Charles Marohn of Strong Towns, who has provided me with significant insights on urban planning, has stated:

Stop signs weren’t designed for cyclists. In fact, very little of our built environment was designed with cyclists in mind. What we have done – as I pointed out way back with the video on the diverging diamond – is developed a tolerance for cyclists, and that only with some heroic effort. Engineers now generally accept cyclists and have even created checklists to help us accommodate them – at least the skilled ones – at a minimal level in our current transportation system. Tolerating cyclists, and sometimes even attempting to accommodate them, is a far cry from designing systems based on their needs.

…

We need to rethink our urban areas. They need to be redesigned around a new set of values, one that doesn’t seek to accommodate bikers and pedestrians within an auto-dominated environment but instead does the opposite: accommodates automobiles in an environment dominated by people. It is people that create value. It is people that build wealth. It is in prioritizing their needs – whether on foot, on a bike or in a wheelchair – that we will begin to change the financial health of our cities and truly make them strong towns.

So my response to my neighbors in Jefferson Park is that as long as we continue to design Milwaukee Avenue for the benefit of drivers, our community will always lose. We will not get the economic development we seek, for who wants to walk down a 5-lane arterial road with cars blasting through at 45 MPH? And our bicyclists, along with our pedestrians and transit riders will lose.

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